Adding to the business plan recommendations, have a unique, compelling reason for being. What does your gym offer and why is it different than the other guys down the street. Weave this simple positioning consistently across all your touchpoints.
I have an MBA, worked in marketing and market research for over 7 years and just launched my own training business. If you need help with the business plan, I offer consulting and would welcome the opportunity to help you jumpstart your business. [email protected].
I don’t have a gym either but I’m with Harris on this – a solid business plan is critical. The first thing you want to find out is whether or not there’s a market for your services. Do your research first – competition, population age, etc. Good luck Ron.