When it comes to raising my rates, I always discuss it with my clients in person. Now I do all in-home training (one-on-one) so I’m not dealing with a large volume of people. I don’t know, but maybe you are dealing with a good number of people at a facility. If that’s the case, I would probably go with a letter sent to their house vs. an e-mail. Raising rates is a pretty delicate matter & an e-mail notice just seems too informal to me – I don’t know, maybe I’m just getting old! But luckily, I never had any resistance to rate increases with the way I’ve been doing it. Good luck Michael – I’m curious to see what others say.
I checked your site and it looks you have a lot of experience (both as an athlete and trainer) which always helps to justify any price increase in your rates. There are a couple of ways to do this:
-Grandfather in all of your current clients at the current rate and offer the new price to all the new clients. This way you could avoid losing any of your current clients (although if they like training with you this will not be an issue).
-The second option is to let your current clients know about the increase of your hourly rate (either in-person or an email) and let the chips fall where they may. When I increased my rates a few years back, I sent an email to all of my clients letting them know about the increase, so they knew before hand what the new price was. I didn’t offer any reasons why I decided to do that. If you would like to include any, it’s up to you.
Here are some answers to a similar question to yours posted in the past:
I hope this helps.
I would also send a letter rather than an e-mail. After all, you are changing terms and conditions.
When I increase rates, I usually let existing clients know that I am charging higher rates for new clients starting immediately but that those rates would only increase for existing clients be a future date.
Karin, Harris and Paul
I would like to thank you for your input. I have a small facility where I do mostly private training and semi private group training. I opened in October and kept prices low in hopes to get clients in, but in doing so I may have undervalued my services. Classes were based on buying packages and now I want to go to a membership so that I can keep up with the correct amount of revenue I have coming in each month.
I feel that I have oversold my self on the value of the my training and everyone has benefit from my services and I feel that I will not lose any clients especially if they look at it from a personal training perspective instead of a large group class. There is more value that I am going to add to these classes such as fitness test, members get two free passes to hand out as a gift to family members, friends and co workers, a diet plan and assessments. A lot of the clients here in Miami have memberships at 3 to 4 other gyms but I’m trying to make my facility a one stop shop.
Should I just make a letter and print it out and give it to my clients face to face and explain to them that in 2-3 months the rates will change and this will give them an ample amount of time to decide? I have the feeling for every 2 I lose that the price of 1 that stays will cover the ones I lose; which I hope is none.
Thank you for your input and if anyone has an example of a letter that would be helpful.
Thank you guys again