I used to never have it on my website. However, about two years ago I listed it. What I like about it is there are some great benefits to it. Some of the benefits are it weeds out clients who are not all that serious. So instead of them coming in for my free session just so they can hear about my price. Right off the bat they know, so if they are not serious then they don’t bother coming in because they were mainly coming to see my rates in person.
I charge a good amount of money for my personal training services one of the highest in the area. However, I do have ways to help most people afford me.On my website i have a FAQ (where prices are listed). There, I let potential clients know how they can earn FREE and discounted sessions through hard work and getting results with us.
Anyone who will choose a service strictly base on price is not worry about value. I get commited clients and those seeking valuable and effective personal training NOT just cheap training. My studio is very different and we’re in an affluent community – so that also helps.
We actually “fire” clients who are not serious and give them a refund. The great thing is those who are serious stick with us for years and don’t cancel last minute, get results and makes my life easy 🙂
I think you’ll have to figure what works for you, you can also try both and see if you notice a difference. I did without listing for 5 years but have listed it since about 2 years ago.
Personal Trainer & Registered Nurse
Owner of Repke Fitness located in Severna Park/Millersville
I post my rates because I personally don’t like having to contact someone (usually a salesperson) to find out how much something is going to cost. My rates are what they are and not posting them isn’t going to change anything. Surprisingly, only about half of the people that contact me through my website have looked at the rates when then contact me. For what I do (mostly working with people who have exhausted their rehab benefit and high end athletes), my prices are low (high compared to the area Personal Trainer average).
Posting your rates gives you the platform to discuss cost with clients. This is often a difficult topic for many fitness professionals. Having your rates posted makes this less of a challenge. When the topic comes up or when you must bring up the topic, you simply bring up your website (this will also help you market your services as you can suggest that the client direct people to your site at this time) and go over the rates you have on the site.