two things come to my mind.
First, make sure that your gym website can be viewed on all devices. I am in the process of redoing my website for that very reason. Second, Facebook is casting a very wide web, and you can market through that site. It is also very friendly to mobile devices.
Web lead generators like Thumbtack and IDEAFIT are great ways to use your phone to access clients and bring more members into your gym. Also, any leads you have you need to save on your phone and you can send out a mass txt about the new services or specials you are offering. Of course, Facebook is a decent way to gain clients as long as you know what your market is.
The SINGLE best thing you can do to make your business grow is learn about SEO. If you can perfect that and get better at it – I guarantee your business will skyrocket.
I’ve self taught myself about SEO through reading, audiobooks and youtube. It works! I have 3 full-time trainers and we’re all busy ALL the time. We actually “fire” non serious clients. Business is that good to where, if we get clients who are not serious, not following our plans we refund them for used sessions and say “come back when you’re ready.”
SEO, SEO, SEO. I love the book how google work, any books that will teach how to build backlinks naturally, learn about white hat SEO and basically anything that has the word SEO and has good ratings is worth reading.
Remember, S.E.O. If you can rank high on google in your area, you will be very successful. My company does and I didn’t pay for it, I just did it like I mentioned above. Self taught, took awhile but it’s well worth it. If you just hate that sort of stuff then find an SEO expert who is legit in your area and pay them to do it.
If you can rank high on Google – you will get non-stop steady flow of clients. Make sure that your website is mobile friendly (which is part of having good SEO). Also use a social media that your clients are on. You don’t have to use all of them. – just what most of your clients use. For me it’s facebook. I don’t think you need twitter, instagram etc. UNLESS you already use them for yourself OR if you do see that most of your clients are on there. Whichever social platform you use, use it! In my opinion if you create it and don’t use it then it looks bad on your company – so pick one or several of them but USE IT.