Do you have a target for attendance in your group fitness classes?

Question

772 viewsJune 20, 2016

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Meg June 20, 2016 0 Comments

We are trying to benchmark other facilities in regards to their “target utilization” for classes. Currently, if classes are not at 30% utilization based on the maximum number of students allowed, we strongly consider cutting them. Does anyone else have similar practices? If so – what is your target utilization. Thank you!

4 Answers

score 0 · Answer 1

As a studio owner, knowing your costs/overhead are important in setting this goal. Based on complete income/expenses, we find our breakeven point then go from there. If 7 attendees are our breakeven point and we are hitting this with a new class, we give it some time to take off. After 4-6 weeks we re-evaluate and possibly change the time/date or format all together or push forward as it continues to grow.
Hope this helps…

score 0 · Answer 2

Hello Meg Mayer,
Yes, I use a break-even number or may go lower until the word gets out. It is time to stop when losses take over gains. You can reintroduce those classes as samples for open house events.
Take care,
Natalie aka NAPS 2 B Fit.

score 0 · Answer 3

If you’re in a gym (and not a studio where they pay by the class), you might also consider the number of people in the gym at that time of day and consider class attendance as a function of that. Otherwise, you would never have classes at off-peak times.

score 0 · Answer 4

If a class isn’t losing money and we don’t have a class to take that slot, we allow the class to continue. Our program isn’t based solely on profit programming. And I offer a few classes for special pops that I know aren’t going to make money, ever.

Do you have a target for attendance in your group fitness classes?

4 Answers

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