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How Bias Prevents Optimal Client and Business Success…and What to Do About It

Katrina Pilkington

As personal fitness trainers, much of our business is working with fellow humans on their health and wellness goals. Our goal is more than likely to reach as many people as we can and make a difference in their lives. However, unconscious bias—which exists in everyone—can limit your ability to positively impact clients and grow your business. In this session, we will dissect what kinds of bias exist in the fitness and wellness space and break down how to understand yours so you can expand your reach and truly elevate your community.