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IDEA Personal Trainer Institute Virtual 2021

Session Info

132: How Bias Prevents Optimal Client and Business Success…and What to Do About It

  • Presented by: Katrina Pilkington

  • 03/06/2021 8:20am - 9:50am

  • This session has been approved by the following agencies:

ace 0.15acsm 1.50action 0.15afaa 1.00afpa 1.50bcrpa 1.50chek 1.50fai 1.50ifpa 1.50issa 2.00nafta 0.80nasm 0.10nbhwc 1.50ncep 1.50ncsf 1.00nesta 0.15neta 1.50niew 0.15nfpt 0.30nspa 1.50ptag 1.50

As personal fitness trainers, much of our business is working with fellow humans on their health and wellness goals. Our goal is more than likely to reach as many people as we can and make a difference in their lives. However, unconscious bias—which exists in everyone—can limit your ability to positively impact clients and grow your business. In this session, we will dissect what kinds of bias exist in the fitness and wellness space and break down how to understand yours so you can expand your reach and truly elevate your community.


Session 132

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