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299 The Science of Bias and How to Build Stronger Client Connections

aasfp 0.10 ace 0.18 acsm 1.00 action 0.20 afaa 2.00 afpa 2.00 bcrpa 2.00 chek 2.00 fai 2.00 ifpa 2.00 issa 2.00 nafc 0.20 nasm 0.20 nccpt 2.00 ncep 2.00 ncsf 1.00 nesta 0.20 neta 2.00 nfpt 0.40 niew 0.20 nsca 0.00 nspa 2.00 ptag 2.00

This session will cover the most recent research on biases held by fitness professionals, e.g., biases based on age, gender and ability status, and how this influences the impact we have on our clients. You’ll leave with a better grasp on recognizing your own bias, so you can improve your connection to clients and students and, ultimately, boost retention and sales. 

Session 299

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