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IDEA Club & Studio Summit

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Boutique Fitness Solutions


A 1-day High-Powered Event for Owners & Managers

July 12, 2023 • 9:00am - 5:00pm

The wellness industry is booming. Are you ready to rise to the occasion?

With wellbeing at the top of mind for consumers, now is the perfect opportunity to adapt your business and scale to new heights. But you don’t have to do it alone…

Get energized by strategies and insights from today’s top fitness professionals and leaders through these impactful sessions to level up your studio and power the industry together.



Wednesday, July 12


9am - 9:15am BFS Team | Presentation

State of the Industry

9:15am - 9:55am Julian and Nt | Presentation

With its definition broadening to incorporate many facets of well-being, wellness is currently top of mind for consumers. The boutique industry is perfectly poised to inherit this surge of interest. BFS takes you through the key consumer trends and fascinating shifts that are taking place within the most successful studios, and sets you up with the key strategies to provide a competitive advantage in 2023 and beyond.

DEI: Making Wellness Spaces More Accessible and Inclusive

10:00am - 10:45am Amira Polack; Desiree Guilliard-Young; Beth Bishop | Panel Discussion

From auditing your marketing assets to assessing the accessibility of your physical studio space, all studios can benefit from a deeper look into how accommodating they are to different populations. Our panelists discuss how a focus on DEI can transform a studio and ultimately provide an advantage in the market.

10:45am - 11:00amBREAK

Creating Connections That Will Motivate Clients to Succeed

11:00am - 11:40am Titanium Partner, Walla, Founder, Laura Munkholm | Fireside Chat

 Tap into the motivations that drive each of your unique clients to find the holy grail of client loyalty. When you can effectively matchmake a prospective client with their perfect class and instructor, they will become your biggest business champions. This session shows you how to make those matches through innovative technology, curated content, and effective communications.

Building Purpose-Driven Teams

11:45am - 12:20pm Katie Santos | Presentation

Learn how every business decision you make - particularly with people and process - can be successful when guided by a concrete mission statement and a set of functional core values. The development of your employee brand, the scale of your growth, and the depth of your impact are a direct reflection of how well you instill a sense of purpose within your team. This session will give you valuable insight into creating a staff culture that aligns your team around common goals.

12:20pm - 1:15pmLUNCH BREAK

Developing Your Studio’s Mission Control

1:15pm - 1:55pm Ben Camper | Presentation

 Effective operational procedures are the essential building blocks for any business foundation. From how you go to market, acquire and manage clients, and measure and track outcomes, creating and implementing operational efficiencies will support all aspects of your success. This session highlights the primary tools and tactics that can facilitate operational excellence.

2:00pm - 2:30pm | NETWORKING

Big Sales Strategies with A Personalized Approach

2:30pm - 3:10pm Chris Appiah | Fireside Chat

Optimizing and systematizing sales can be one of the fastest ways to grow your bottom line. Learn how to create a sales process that is streamlined, highly automated, yet still personalized. Explore ways to train, galvanize and incentivize your entire team so that everyone is invested in the process.

There is No Room for Beige in Boutique - How to Create Memorable Customer Experiences

3:15pm - 3:55pm Emma Barry | Presentation

Whether you are welcoming a brand new face through the door or thinking of ways to celebrate and reward a long-term member, customer experience is everything. From technology choices to those special sensory touches that make your studio memorable, the secret of boutique success is being absolutely and utterly focused on every touchpoint that exists for your customers. This session explores the 360-degree approach to customer care and how building those strong relationships helps to create committed brand ambassadors.

3:55pm - 4:10pm | NETWORKING BREAK

Marketing Strategies for the Next Wave of Fitness Consumers

4:10pm - 4:50pm Jenna Randolph, KK Hart  | Panel Discussion

Consumers are discovering and committing to fitness and wellness practices in ever-evolving ways and keeping up-to-date with current marketing strategies can prove challenging, to say the least. This panel explores the most successful ways to identify the customers that you want to reach, how to weigh short-term marketing needs versus long-term strategies, how to prioritize and focus on the tactics that matter the most, and how to budget your marketing spend for maximized ROI.


4:50pm - 5:00pm BFS Team  | Presentation

Thank you to our sponsors

IDEA World

To further expand your knowledge on the business of fitness, sign up for an IDEA World registration and participate in the following sessions:

  • Virtual Meets IRL: The Ultimate Fitness Mash-Up
  • Faster Instagram Success in 2023 and Beyond
  • Adapting Your Services to the Fitness Technology Revolution
  • From Coach to CEO: Strengthen Your Management Muscle
  • The Ultimate Competitive Advantage: Why Customer Service Is Your Business Superpower
  • The Power of Positive Leadership
  • Building an Annual Group Exercise Marketing Calendar
  • Build Business Strategies Based on Fitness Trends