606 The Relationship Bridge—From Marketing to Sales

Building relationships is the key to successful selling, and this starts with marketing. In this lecture, you will gain a comprehensive understanding of the difference between marketing and sales and how to connect with your potential clients/members by asking the right questions that lead to a larger membership and client base. Upon completion of this interactive session, you’ll have a clear understanding of marketing and sales, and a fresh start on creating an effective marketing plan targeting your demographic and incorporating sales-cycle best practices.