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April 2017

IDEA Trainer SuccessApril 2017 IDEA Trainer Success
Learn How to Boost Business Impact, Income and Longevity
IDEA® World Convention, July 19–23, in Las Vegas
Attracting the “Sidelines” Market
The parents sitting on the sidelines while their kids are at sports practice could present a rich opportunity for personal trainers.
Education based marketing
Why It’s Time to Adopt Education-Based Marketing
Providing education to prospective customers is one of the best ways to generate sales and build a loyal following.
Five Keys to Choosing and Protecting Your Fitness Brand Name
Are you sure your brand is legally able to operate and is protected against trademark infringement?
The Actor’s Guide to Personal Training
How a personal trainer leverages the skills he learned as an actor to enhance the client experience.