April 2017

Learn How to Boost Business Impact, Income and Longevity

IDEA® World Convention, July 19–23, in Las Vegas

Attracting the “Sidelines” Market

The parents sitting on the sidelines while their kids are at sports practice could present a rich opportunity for personal trainers.

Why It’s Time to Adopt Education-Based Marketing

Providing education to prospective customers is one of the best ways to generate sales and build a loyal following.

Five Keys to Choosing and Protecting Your Fitness Brand Name

Are you sure your brand is legally able to operate and is protected against trademark infringement?

The Actor’s Guide to Personal Training

How a personal trainer leverages the skills he learned as an actor to enhance the client experience.