April 2016

Learn, Connect and Thrive

The IDEA® World Convention returns to Los Angeles, July 13–17, 2016.

Beyond the Big Three: Exploring Social Media Channels for Fitness Professionals

How to use Instagram, Pinterest and Periscope to expand your social media reach.

What Makes People Buy?

Dig deeper into the real reasons people seek change.

How to Deal With Difficult Clients

It is inevitable that challenging clients cross your path. Learn how to handle them professionally.

Four Ways to Build a Stronger Business

Four experts share their strategies for creating a booming business.