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COVID-19 (Coronavirus): Updated information and resources from IDEA

IDEA Fit Business Success - August 2020

Specialization or diversifying
The Ongoing Dilemma: Specialize or Diversify?
Play to your strengths when determining which business model is right for you.
Financial mistakes fit pros make
5 Financial Gaffes Fitness Professionals Make
Learn from the mistakes of others.
Leadership in changing fitness industry
Authentic Leadership in a Changing Industry
How are you balancing external pressures while still being a rock for your employees?
ClubReady Remote Business
Pushing Remote to Keep Momentum
Four ways to keep you and your members working towards your goals.
Education based marketing
Why It’s Time to Adopt Education-Based Marketing
Providing education to prospective customers is one of the best ways to generate sales and build a loyal following.
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