July 2016
Fitness JournalIDEA Fitness Journal- July 2016
Collaborating for Meaningful, Lasting Change
ACE president and CEO Scott Goudeseune urges the fitness industry to intensify its compassion for people with obesity, step up education and advocacy, and create more-welcoming facilities.
It’s Time to End the Stigma of Obesity 
Fitness pros can lead the charge against body-driven bias. But first we have to recognize we are part of the problem. 
What Is Mindset Training? A Primer
Learning to understand and recognize mindsets may help you become a more effective fitness professional. 
The Best Way to Market to Baby Boomers and Beyond
To connect with Baby Boomers and their elders, you have to target their interests and abandon stereotypes. 
Tech Disruption and the Fitness Industry
How soon do you need to prepare for a new normal?
The People Behind the Champions
Get the inside scoop on what it's like to work with the world's best athletes.
Set Your Career on Fire!
Industry experts share their failures, successes and insights and give tips on how to excel as a personal trainer.