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July, 2007

Fitness JournalIDEA Fitness Journal - July, 2007
Meeting the Chain Challenge
Here are 7 key strategies that small, independently owned fitness facilities can employ when competing with health club chains.
Fitness and Wellness Intertwine: A Major Industry Rises
What direction is the industry taking? And how can fitness professionals position themselves to take advantage of emerging opportunities.
Creating Members for Life
Increase retention by connecting with members and fostering a sense of community.
Making Promises You Can Keep
Stop settling for incremental changes in your business model, and use concepts from the experience economy to create lasting, authentic transformation.
2007 IDEA Fitness Programs And Survey
Influencing and Inspiring Exercisers with creativity.