Benefits of membership
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Education & Courses
Earn CECs with on-demand courses and webinars.
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IDEA Insurance Services
Affordable, comprehensive liability & medical coverage.
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Events (Live and Virtual)
IDEA World: top-tier education, support & inspiration.
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Publications & Content
Digital Fitness Journal—industry-leading publication.
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Program Builder
Build programs with 1,000+ workout videos.
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Social Media Tools
FitPost shares expert content on social channels.
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Email Marketing
Client Newsletter delivers ready-made motivation.
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Email Marketing
Exclusive gear discounts from top fitness brands.
Why Choose IDEAfit+?
- Unlimited Continuing Education: Access hundreds of online courses approved by 25+ certification agencies, including ACE, NASM, and ACSM.
- Comprehensive Business Tools: Utilize the Program Builder with over 1,000 exercise videos, FitPost for social media management, and customizable client newsletters.
- Exclusive Member Perks: Enjoy significant discounts on fitness equipment, apparel, and more from top industry brands.
- Affordable Insurance Options: Gain access to flexible and comprehensive liability, medical, and dental insurance tailored for fitness professionals.
- Event Discounts: Receive special pricing for premier events like IDEA World and the IDEA & ACSM Health & Fitness Summit.
All-Inclusive Membership at an Unbeatable Price
For just $199/year (approximately $16.58/month), IDEAfit+ replaces services that typically cost over $1,400 annually:
- Professional Membership: $449
- Annual CEC Requirements: $500
- Social Media Management: $240
- Client Email Marketing: $150
- Subscriptions: $35
A plan for every professional
No matter how big or small your business is, we have a plan for you,
$5999
Student
Reduced pricing for students and faculty. Requires a verified ".edu" email address.
$19999
IDEAfit+
Perfect for the Fitness Professional who wants it all! Education, credits, and pro business tools.
$6999
IDEAfit Professional
Good for the Fitness Professional who is getting started, or who just wants access to the IDEA community.
Who We Are
A Legacy of Over 40 Years!
IDEA Health & Fitness Association is the leading organization for fitness and wellness professionals, dedicated to inspiring the world to fitness. Since 1982, we have empowered personal trainers, group fitness instructors, health coaches, and studio owners through top-tier education, resources, and community support. With a commitment to innovation and professional growth, IDEA has set the industry standard for decades.
Learn more about our history »