Social Media
Decline of Extreme Fitness Messaging
Industry commentary suggests a move away from extreme intensity “hype” in favor of balanced, sustainable programs emphasizing whole-body health, variety, and consistency. While hard data on messaging shifts is complex,…
Social Media Nutrition Fatigue
The volume of nutrition content on social media has increased dramatically, often delivering conflicting advice with high confidence. Many individuals report feeling overwhelmed, confused, or disengaged as a result. This…
California Fit Pros: Take Action Today to Get Facilities Open Statewide
Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.
January 2021 Question of the Month: Social Media Strategies?
Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
Low-Budget Marketing Strategies
Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
The Secret to Social Media Success
Love it or not, if you want your business to thrive, you need a social media presence. According to a report from We Are Social, a global marketing agency, 3 billion people around the world use social media each month (Kemp 2018). Instagram reports that 60% of its users say they’ve discovered new products on the and that social media helps make better connections between businesses and consumers (business.instagram.com). However, grabbing the attention you deserve is a challenge when you’re competing with thousands of other fitness pros and “fitfluencers”—especially if you’re not willing to show off your, ahem, assets.
