Valerie Applebaum, MPH, CHES
Valerie Applebaum, MPH, CHES
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In the constant hunt for new members, you may be overlooking a prof…
Many directors focus predominantly on recruitment. While this is important, retaining current members is equally essential. Profits from a single customer can increase dramatically over time. A 5-year member can be up to 377 percent more profitable than a new one (Reichheld & Sasser 1990). Keep that in mind the next time you’re crunching numbers to meet the budget.
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