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Trina Gray

"Trina Gray is recognized worldwide as a passionate leader in the fitness industry. She is a successful health club owner, business mentor and IDEA presenter. Trina has owned Bay Athletic Club, a medical-based health club, and Bay Urban Fitness, a large group training studio, for more than a decade. She also founded Team Rockstar Fit, an online coaching team of thousands of fitness professionals who partner with Beachbody®. She is the recipient of the first-ever IDEA Fitness Leader of the Year award, the Top 10 Small Business of the Year award in Michigan, the CEO Award from Beachbody and the Outstanding Community Service Award from IHRSA. She is a savvy entrepreneur who loves sharing business and life lessons with fitness professionals."

Article Archive

Creating a Client Avatar

April 18, 2017

Do you remember the days before GPS and smartphones? When taking a road trip meant pulling over to look at a map, making U‐turns and stopping at gas stations to ask for directions? We had a destination, but not the exact route. What if you ran your fitness business that way? Taking action with no clear path? It would be frustrating, wasteful and inefficient. The reality is that many personal trainers do approach their businesses in that fashion.

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Buddy Boot Camp

December 12, 2016

A thriving business is not built overnight, but you can beef up your bottom line and spark new energy in just 14 days. Learn the nuts and bolts of running a simple, 2-week Buddy Boot Camp that can be a slam dunk in your personal training or fitness business. Discover how to execute this program, which you can tailor to the size and strengths of your business model. Get ready to jolt your revenues and wow your current and prospective clients.

Our Story

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Obstacle Race Training

April 9, 2015

Do you want your fitness business to shower you with people and profits? Would you like your brand to be synonymous with fun and adventure? Then take your clients into the great outdoors. Discover how to implement a specialty program to keep your current clients active and engaged, and to attract new clients who will see your business in action and will be clamoring to join the tribe.

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Hot Training for Outdoor Enthusiasts

February 18, 2015

Do you want your fitness business to shower you with people and profits? Would you like your brand to be synonymous with fun and adventure? Then take your clients into the great outdoors. Discover how to implement a specialty program to keep your current clients active and engaged, and to attract new clients who will see your business in action and will be clamoring to join the tribe.

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The Thinner Winner Contest

August 25, 2013

Weight loss contests are not reserved for the bright lights of reality television. When properly executed, these contests help fitness pros slim down community residents while beefing up the bottom line. In five steps, you can promote, run and celebrate a community-wide Thinner Winner contest. You can tweak details, but results will be the same: Your current clients will stay happy and engaged, you’ll attract new clients, you’ll generate buzz in your community, and you’ll amass a wealth of transformational stories to fuel your business.

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Top 3 Tips to Jumpstart Your Corporate Wellness Business

March 27, 2013

Corporate wellness is the “elephant in the room” in our industry. You can ignore it. You can dance around it and say it’s not your thing. Or you can embrace it.

Learn to dominate in this fast-growing field by putting your skills and passion to work for workplaces. There is room for creativity, so don’t worry about what you know or don’t know, or about a lack of standard resources. Armed with the simple tips in this article, you can inspire real change in a workplace, impact your bottom line and grow your brand.

It’s a Red-Tape World

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Grow Your Business: Serve Low-Income Markets

July 28, 2012

Do you believe that fitness is for everyone? Do you struggle to accommodate people who can’t afford to work with you? You may be so passionate about reaching everyone that you volunteer in the trenches, speak at service clubs, host health fair booths and support charitable runs. In addition to sharing your goodwill, you can build a thriving business while serving a low-income market. In fact, you can be wildly successful, make money and have a significant positive impact.

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Boost Revenue: The 10-Day Fitness Program

May 24, 2012

People often talk about how it takes 21 days to start a habit. But did you know that it takes just 10 days to drive new revenue and raving fans into your business? Creating simple, replicable 10-day group programs can be a moneymaker in any fitness business. Learn how to execute this format from takeoff…

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How to Thrive in Low-Income Markets

January 30, 2012

Do you believe that fitness is for everyone? Do you struggle to accommodate people who can’t afford to work with you? You may be so passionate about reaching everyone that you volunteer in the trenches, speak at service clubs, host health fair booths and support charitable runs.

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7 Steps to Exceptional Teamwork

November 15, 2011

Your team may consist of employees, independent contractors or both. It may have two members or 82. Regardless, it’s important to mentor your team every day. The power of a great team isn’t created at an annual holiday party or a quarterly meeting. It is developed through daily habits. Are you up for the job of leader? For a business owner, it’s the biggest job of all. Yet with just a few simple steps, you can grow as a leader and watch your team soar.

Step 1: Understand

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Developing Exceptional Teams

October 1, 2011

It struck me in the coffee shop. I was having my weekly mastermind meeting with a fellow business owner. I was sharing a book that I highly recommended, and I told him that I had given a copy to each of my managers. After my friend skimmed it, he asked why I would gift it to my staff. He explained that he didn’t want to encourage his staff to dream bigger. They might get inflated egos. They might demand more. They might leave.

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Celebrating Client Successes

March 23, 2011

Do you love bragging about your clients? Do you tell your friends about the mom of four who is back to her prebaby weight or the couch potato who rediscovered fitness—and his ambition? Their journeys to success have also been your journey. Now that you have shaped success for clients like these, what are you going to do to shape success for your business?

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