Travis Barnes
Travis Barnes
Article Archive
Fitness businesses that make it are the ones who achieve organizational efficiency by using fewer resources to meet the same goals.
These 21 actionable tips can serve as inspiration for you to rebuild your fitness business during the pandemic better than it was in the “old” normal.
Is your fitness business not performing as well as you’d like? Maybe your fitness facility is experiencing too much turnover, so you’re constantly training new staff instead of taking time to grow your business. Or perhaps your clients are leaving, and you’re losing money because of it. Challenges like these are tough for a business owner. The good news is that you can turn things around. The first step is to determine exactly what your problem is. The second step is to create a plan for change.
If your fitness business is struggling right now, then this is for you. I am going to share with you my three tips to create rapid change in your business and get out of the red. First things first, let’s agree on the three ways to make money in your business. The first is to cut an expense. The second is sign up a new member. And the third is to sell a current member something new.
Is sales a dirty word to you? Do you picture a snaky used-car salesman? Or do you think of the ability to sell as a skill you were either born with or not? Hopefully you’re an enlightened fitness entrepreneur and you think of sales as a system you can teach to your staff.
This article focuses on the importance of including a formal sales system in your operations manual—the backbone of your operation. Your ability to sell determines your ability to keep your business alive. Read on to discover the five steps needed for successful sales.
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As a fitness business owner, you likely see January as your favorite time of year: The New Year hits and suddenly customers are pounding on your door. You struggled through the holidays, and now you’re hoping to harness the new-client momentum and ride it for as long as you can. Here’s a thought: Instead of riding this wave, what if you created waves year round?
Do you play an active role in feeding your business, or a passive role?
Is your struggle with inconsistent customer service leaving you no extra time to focus on big-picture items? Wouldn’t it feel great to know that if you had to step away from work, everything at your facility would still run smoothly? If you’re always feeling behind in your business, the solution is to have an operations manual. I have mine! Do you have yours?
How well does your business run without you? Does everything fall apart when you’re not there? Do you feel like a master juggler trying to keep all the balls in the air? If these questions strike a nerve, then maybe you’re missing an essential tool: an operations manual.
