Ted Vickey, MBS
Article Archive
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
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There is a very high probability that many of you are reading this article on your smartphone, tablet or computer, which also makes it likely that you’re already using technology in your personal training business. That’s hardly surprising, given that more than 92% of American adults own a mobile phone, and most of those devices (68%) are smartphones (Anderson 2015).
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When suggesting fitness technology to your clients, consider these three factors:
Ease Of Use
If the device isn’t easy to use right out of the box, then you have a problem. Your client shouldn’t need a PhD in engineering to use it. Some devices are great concepts but lack real-world, easy-to-use features. Your clients have enough excuses not to be physically active. Don’t let substandard technology give them another one.
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Companies providing integrated health/fitness technology solutions continue to grow. The market for fitness technology is estimated at $1.6 billion in 2014 and expected to grow to over $5 billion in 2016. That is close to a 230% increase in just 24 months (Gartner 2014).
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If you’re not already harnessing the power of fitness technology to run your personal training business and make a difference in the lives of your clients, you should be.
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