Ted Vickey, MBS
Ted Vickey, MBS
Article Archive
The holiday season is a unique challenge for fitness professionals. Clients’ routines are disrupted by travel, social gatherings, and holiday indulgences, which often leads to inconsistent training schedules and wavering motivation. On top of that, fitness pros themselves are juggling their own holiday responsibilities while trying to maintain business momentum. It’s easy for things to…
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
For me, the annual Consumer Electronics Show combines the joy of Christmas morning with the wonder of Willy Wonka's chocolate factory. The massive Las Vegas trade show surrounds me with the bells and whistles of the latest and greatest technologies from around the world, with booth after booth full of people showing me why their products will be the next game changer in the health-and-fitness industry.
To read more about how to shift your money mindset and increase your fees, please see “How to Integrate ?Fit Tech Into Your Business” in the online IDEA Library or in the May 2016 print issue of IDEA Fitness Journal. If you cannot access the full article and would like to, please contact the IDEA Inspired Service Team at (800) 999-4332, ext. 7.
There is a very high probability that many of you are reading this article on your smartphone, tablet or computer, which also makes it likely that you’re already using technology in your personal training business. That’s hardly surprising, given that more than 92% of American adults own a mobile phone, and most of those devices (68%) are smartphones (Anderson 2015).
If you’re not already harnessing the power of fitness technology to run your personal training business and make a difference in the lives of your clients, you should be. Why? Because smartphones, wearable technology, mobile fitness apps and fitness websites have the potential to revolutionize the work of personal trainers—freeing up more one-on-one time with…
When suggesting fitness technology to your clients, consider these three factors:
Ease Of Use
If the device isn’t easy to use right out of the box, then you have a problem. Your client shouldn’t need a PhD in engineering to use it. Some devices are great concepts but lack real-world, easy-to-use features. Your clients have enough excuses not to be physically active. Don’t let substandard technology give them another one.
Companies providing integrated health/fitness technology solutions continue to grow. The market for fitness technology is estimated at $1.6 billion in 2014 and expected to grow to over $5 billion in 2016. That is close to a 230% increase in just 24 months (Gartner 2014).
If you’re not already harnessing the power of fitness technology to run your personal training business and make a difference in the lives of your clients, you should be.
