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Sheena Bull

Sheena Bull is an author, speaker, entrepreneur, raving fan of exercise and outdoor junkie. Reach her at [email protected]

Article Archive

Seven Reasons People Join a Fitness Facility, Part Two

August 24, 2015

Fitness facility owners and managers often focus on what they offer instead of why they offer it. In the first part of this series about why people decide to join a fitness facility, we explored the roles that inspiration, motivation and doctor’s orders play. In this second part, we’ll discuss four more guideposts.

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Boost Business: Know Why People Join a Fitness facility

August 20, 2015

The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover. For every two memberships sold, two members seem to cancel, which often causes a manager to have to focus on what to do next to keep the business afloat.

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