Sheena Bull
Sheena Bull
Article Archive
People join a fitness facility to get fit, lose weight and stay in shape. Right? Yes, but there are other reasons.
Fitness facility owners and managers often focus on what they offer instead of why they offer it. In the first part of this series about why people decide to join a fitness facility, we explored the roles that inspiration, motivation and doctor’s orders play. In this second part, we’ll discuss four more guideposts.
The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover. For every two memberships sold, two members seem to cancel, which often causes a manager to have to focus on what to do next to keep the business afloat.
The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover.
