Sheena Bull
Sheena Bull
Article Archive
People join a fitness facility to get fit, lose weight and stay in shape. Right? Yes, but there are other reasons.
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Fitness facility owners and managers often focus on what they offer instead of why they offer it. In the first part of this series about why people decide to join a fitness facility, we explored the roles that inspiration, motivation and doctor’s orders play. In this second part, we’ll discuss four more guideposts.
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The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover. For every two memberships sold, two members seem to cancel, which often causes a manager to have to focus on what to do next to keep the business afloat.
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The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover.
Read More