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Ramona Russell

Starting with a degree in communications, Ramona Russell has worked in marketing and public relations for over 15 yearslÔÇöwith both the for-profit and the non-profit sectors. She can be reached at www.ramonarussell.net.

Article Archive

Building a Better Brand on a Budget

March 24, 2016

What is a brand? According to BusinessDictionary.com, brand means a “unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in [a] crowded and complex marketplace, by standing for certain benefits and value.”

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How to Build a Better Brand on a Budget

February 2, 2016

Your brand is far more than an expensive logo and a flashy website—it’s your complete identity. Learn how to develop a solid and effective brand that sends the right message and attracts business without breaking the bank.

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Optimize Your PR Campaign: Build Relationships and Tell Stories

June 1, 2014

e-steps-to-be-media-ready“Three Steps to Be Media Ready” (April 2014), I explained the meaning and importance of public relations. I also talked about how to become media ready by identifying yourself as an expert, sharing your story, and creating and distributing quality content.

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Three Steps to Be Media Ready

April 1, 2014

“People do not buy goods and services. They buy relations, stories and magic.” —Seth Godin
What is public relations? And why, as business owners, do we need it?

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