Ramona RussellStarting with a degree in communications, Ramona Russell has worked in marketing and public relations for over 15 yearslÔÇöwith both the for-profit and the non-profit sectors. She can be reached at www.ramonarussell.net.
What is a brand? According to BusinessDictionary.com, brand means a “unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in [a] crowded and complex marketplace, by standing for certain benefits and value.”Read More
“The truth will set you free, but first it will piss you off.” –Gloria SteinemRead More
e-steps-to-be-media-ready“Three Steps to Be Media Ready” (April 2014), I explained the meaning and importance of public relations. I also talked about how to become media ready by identifying yourself as an expert, sharing your story, and creating and distributing quality content.Read More