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Ramona Russell

Starting with a degree in communications, Ramona Russell has worked in marketing and public relations for over 15 yearslÔÇöwith both the for-profit and the non-profit sectors. She can be reached at

Article Archive

Building a Better Brand on a Budget

March 24, 2016

What is a brand? According to, brand means a “unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in [a] crowded and complex marketplace, by standing for certain benefits and value.”

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How to Build a Better Brand on a Budget

February 2, 2016

Your brand is far more than an expensive logo and a flashy website—it’s your complete identity. Learn how to develop a solid and effective brand that sends the right message and attracts business without breaking the bank.

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Optimize Your PR Campaign: Build Relationships and Tell Stories

June 1, 2014

e-steps-to-be-media-ready“Three Steps to Be Media Ready” (April 2014), I explained the meaning and importance of public relations. I also talked about how to become media ready by identifying yourself as an expert, sharing your story, and creating and distributing quality content.

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