Ramona Russell
Ramona Russell
Article Archive
What is a brand? According to BusinessDictionary.com, brand means a “unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in [a] crowded and complex marketplace, by standing for certain benefits and value.”
Your brand is far more than an expensive logo and a flashy website—it’s your complete identity. Learn how to develop a solid and effective brand that sends the right message and attracts business without breaking the bank.
“The truth will set you free, but first it will piss you off.” –Gloria Steinem
e-steps-to-be-media-ready“Three Steps to Be Media Ready” (April 2014), I explained the meaning and importance of public relations. I also talked about how to become media ready by identifying yourself as an expert, sharing your story, and creating and distributing quality content.
“People do not buy goods and services. They buy relations, stories and magic.” —Seth Godin
What is public relations? And why, as business owners, do we need it?
