Ramona Russell
Ramona Russell
Article Archive
What is a brand? According to BusinessDictionary.com, brand means a “unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in [a] crowded and complex marketplace, by standing for certain benefits and value.”
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Your brand is far more than an expensive logo and a flashy website—it’s your complete identity. Learn how to develop a solid and effective brand that sends the right message and attracts business without breaking the bank.
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“The truth will set you free, but first it will piss you off.” –Gloria Steinem
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e-steps-to-be-media-ready“Three Steps to Be Media Ready” (April 2014), I explained the meaning and importance of public relations. I also talked about how to become media ready by identifying yourself as an expert, sharing your story, and creating and distributing quality content.
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“People do not buy goods and services. They buy relations, stories and magic.” —Seth Godin
What is public relations? And why, as business owners, do we need it?