Michelle Segar, PhD, MPH, MSMichelle Segar, PhD, MPH, leading exercise motivation scientist and author of the best-selling book No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, consults with global fitness companies and trains fitness professionals in new strategies to achieve lasting exercise motivation and sustainable behavior change. She directs the University of Michigan’s Sport, Health, and Activity Research and Policy Center.
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Let’s take a step back and consider whether SMART goals are what we or our clients need. SMART goals are all about, well, setting goals. And goal setting is important because we need to know where we’re headed if we intend to get there. Widely promoted change strategies like SMART goals can be great for…Read More