Maria Parrella-Turco
Maria Parrella-Turco
Article Archive
Wouldn’t it be great to gather the best practices of fitness facilities around the country and distill this knowledge into a succinct series? That’s what this new column explores: the very best secrets of success for operating, managing and marketing a fitness facility.
In the last few years programming has evolved, and consumers are looking beyond memberships to small-group training experiences for results and solutions. People are willing to pay top dollar for these programs. Let’s briefly examine some successful SGT programs, and then look at what the managers, directors and owners of multipurpose fitness centers can learn from them.
If you think your biggest expense is payroll, which is what I often hear when I ask fitness facility owners and managers, you’re wrong. In my experience, attrition—the number of members lost compared to the number of members overall—is the real financial sinkhole.
Traditionally, many fitness facilities employ a “membership team.” These individuals are often referred to as “membership sales advisors,” “membership sales specialists” or “membership sales representatives.”
Wouldn’t it be great to gather the best practices of fitness facilities around the country and distill this knowledge into one terrific guide to success? This column explores the very best secrets for operating, managing and marketing a fitness facility. Whether you manage/operate a small studio or a large, multipurpose fitness center, these golden nuggets will help you run your business more successfully and profitably.
Four Sensible Strategies
You may not have thought of these methods for boosting your bottom line:
During my decade of experience in marketing, I’ve seen a lot of failures—and many more successes. With the Internet, the art of fitness marketing is more complex than it once was. However, many of the basic principles still apply.
Wouldn’t it be great to gather the best practices of fitness facilities around the country and distill this knowledge into a succinct series? That’s what this new column explores: the very best secrets of success for operating, managing and marketing a fitness facility.
