Lisa DruxmanLisa Druxman, MA, is the owner and founder of Stroller StridesÔäó. She holds a masterÔÇÖs degree in exercise science and is a recognized presenter, writer and instructor. Certification: ACE
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I started my FIT4MOM® business in August 2001, when my son was just 3 months old. I was a “solopreneur,” which meant that I did everything. I taught classes; did all the marketing; handled the website, emails and bookkeeping—and the list goes on. The business took off, but it almost took me out. I kept up this pace for a long time, and it took its toll on me and my family. As successful as the business was, in retrospect I believe I actually held it back from its true potential.
I was working in my business instead of on it.Read More
Many years ago, while I was pregnant with my second child, something happened that I hope no other group fitness instructor goes through. As I was driving to teach class I experienced some cramping—but dismissed it. After all, I didn’t have anyone to cover for me and needed to get to the studio.Read More
The success of your business relies heavily upon the success of your clients. However, many goal-oriented individuals take an all-or-nothing approach, which usually leaves them—and you—with nothing. Try this Japanese motivational technique so they see lasting improvement.Read More
We all want to belong to something. We all want to be a part of something bigger than ourselves. A group. A club. An association.
To reach our highest potential, we need to go beyond thinking of our “customer base” and our “employees” and start thinking of our tribe. You may have a group of clients or a number of employees, but that is not a tribe. In a tribe, people feel a deep affiliation with— and take pride in—your fitness business.Read More
If I asked you how you are doing, what would your answer be? Crazy? Busy? We all have managed to fill every minute of every day with a task, a chore or an obligation. But that doesn’t mean we’re truly productive. Now ask yourself the following questions: Do you spend your days the way you want to? Or is most of your time spent reacting to the influx of emails, social media and people who want your time? Do you book your days from wake to sleep with appointments, and leave no time for yourself or for growing other parts of your business?Read More
On any given day, you can find an outdoor fitness class operating at your local park. While this type of activity may be appealing to you and your clients, it can be challenging to get permission to use outdoor spaces. Many people in charge of venues such as parks require permits. What’s tricky is that outdoor fitness programming doesn’t often fit into the mold of common permits. Outdoor codes for many parks and recreation departments were written a long time ago, when codes applied to teams renting baseball or soccer fields.Read More
Regular participation in a pre/postnatal exercise program has many benefits for a woman. Research has demonstrated that pregnant and postpartum women who exercise at a mild to moderate intensity at least three times per week experience increased cardiovascular fitness, improved well-being, reduced constipation, fewer leg cramps and a quicker return to prepregnancy weight compared with their non…Read More
You see them on TV. You see them at conferences. You see them training celebrities. “They” are fitness professionals who have become fitness celebrities. They are experts who have used their skills to become the movers and shakers of our industry, and they could be you! But how
did they do it?
You Are a Brand
When you strive for celebrity status, you need to r…Read More
Branding. It’s one of today’s hot business buzzwords and often attached to wonder companies like Starbucks, Apple and Nike. But branding isn’t just for the megacompanies. In an increasingly competitive world, branding is equally important to small companies and even individuals in business. In fact, creating and carrying out a great brand is often easier for a small comp…Read More