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Lauren Bedosky

Lauren Bedosky is a Minneapolis-based health and fitness writer. She writes for a variety of trade and consumer magazines, which include RunnerÔÇÖs World and Experience Life. She can be reached at [email protected]

Article Archive

Three Guerrilla Marketing Strategies to Attract and Retain Members

February 24, 2017

If you’re a fitness facility owner, manager or personal trainer, chances are you’ve chosen to work in the health and fitness field because you want to make a difference in people’s lives. Everyday business to-dos like marketing can seem self-serving and a distraction from the work you’d rather be doing. In reality, however, marketing is a critical service you provide to prospective clients. How else will they find the facility that’s right for them? Don’t think your marketing has to be sleazy!

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Sports Conditioning Classes and the Recreational Athlete

August 24, 2016

Recreational athletes dig in their heels and enthusiastically participate in group fitness classes. Many also play seasonal sports and sign up for specialized, branded endurance events. Fitness facilities are taking notice and offering fee–based, progressive offerings to satisfy the needs of sporty members who want to see how far they can take their hard-earned skills without getting injured.

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How to Build a Competitive Mind-Body Program

February 25, 2016

The health club industry is facing strong competition from boutique studios, particularly those that specialize in mind-body practices like yoga, Pilates and barre. “Boutique studios represent the fastest growing business segment of the fitness industry,” declares Stephen Tharrett, co-founder with Mark Williamson of ClubIntel.

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