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Kristen Horler

Kristen Horler is the CEO and founder of Baby Boot Camp, a fitness franchise for moms. Learn more at babybootcamp.com.

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Article Archive

The Fourth Trimester: Postpartum Exercise

May 20, 2019

It’s not over in 9 months. A new mother’s body keeps changing long after the baby arrives. Hormonal shifts, breastfeeding and risks like pelvic organ prolapse (see “3 Issues for Postpartum Exercisers,” below) complicate the weeks and months after childbirth.

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Increasing Professionalism: Achieving Balance

April 30, 2013

This is the final installment in our series on leadership development for fitness professionals. This segment will show you how to prioritize your time so you can work toward balancing your personal life and your professional life. Finding the right work–life balance will reduce stress and improve productivity.

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Increasing Professionalism: Building Relationships

December 13, 2012

As a fitness professional, you are in the relationship business. Just as the food you eat fuels your body for exercise, relationships are the fuel that feeds your business. But growing your business requires more than having strong interpersonal skills with your clients. Your business success is also influenced by your relationships with your colleagues and competitors. For example, cooperative marketing efforts and co-promotion can help your business grow. Also, solid business relationships can help you work through personal and professional challenges.

[subhead] Prioritize

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Increasing Professionalism In and Out of the Studio, Part 2

September 17, 2012

As the second installment in our new series on leadership development for fitness professionals, this article will show you the value of truly living the life of a fitness professional—and share some ways to ensure that you send the right message both in and out of the workplace.

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Increasing Professionalism In and Out of the Studio, Part 1

July 18, 2012

Whether you teach one indoor cycling class or provide individual training to 40 clients per week, as a fitness professional and business owner you are a leader in your community. Leaders inspire change in their clients, their colleagues, their employees and their community. By developing your leadership skills?regardless of your role in the fitness industry?you can inspire others to lead as well, and take action to improve the world around you.

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Hit the Road

February 10, 2010

As a fitness professional and manager, you know that your students, clients and staff members rely on you. Your role as a leader in a service industry demands that you nurture and support others and exemplify a healthy lifestyle. To be effective in your role of supporting others, you also need to take time to focus on you and on ways to recharge your batteries.

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Determining Your Legal Structure, Part 2

May 31, 2008

The April issue of this column examined the myriad issues that you should consider before deciding on a legal structure for your new or existing business. If you have chosen to incorporate your company, there are several ways to go about it. Each of these options comes with its own price tag and its own advantages and disadvantages.

Hire an Attorney

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Determining Your Corporate Structure, Part 1

March 31, 2008

One of the most important decisions you will make as a business owner is how to legally structure your company. Your own assessment of the risks and costs involved, together with guidance from your professional advisers, should determine your corporate structure.
Many personal trainers open their studios as sole proprietorships and then find that as their businesses grow, that st…

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MVP: Mission, Values and Purpose

February 1, 2008

What does it mean to have a mission in today’s business environment? You may hear that creating your mission statement is one of the most important things you can do for your business, but if you don’t also know what your values and purpose are, then you may struggle with important business decisions when push comes to shove.

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Keep It Green

September 1, 2007

Environmental awareness and ecological
responsibility are at the forefront of today’s
news. Fitness industry professionals
can follow the examples of the rapidly
growing number of green spas, green
buildings and companies practicing sustainable management policies. You may
be surprised to learn that it does not necessarily
cost more to"keep it green!"

Discover …

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