Kristen Horler, MS
Kristen Horler, MS
Article Archive
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so many hours in the day to market and run your business and focus on your own professional education and development.
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Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so any hours in the day to market and run your business and focus on your own professional education and development.
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It’s not over in 9 months. A new mother’s body keeps changing long after the baby arrives. Hormonal shifts, breastfeeding and risks like pelvic organ prolapse (see “3 Issues for Postpartum Exercisers,” below) complicate the weeks and months after childbirth.
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A number of tried-and-proven options to attract new members and clients can help you grow your business without reinventing the wheel. You can join a franchise system, license the rights to an established brand or invest in instructor training to build a specialty business. Each option has an opportunity cost (what you might lose if you don’t choose the particular option), as well as benefits that you might gain. Among these choices, franchise systems offer many advantages.
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This is the final installment in our series on leadership development for fitness professionals. This segment will show you how to prioritize your time so you can work toward balancing your personal life and your professional life. Finding the right work–life balance will reduce stress and improve productivity.
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This article will explore why disconnecting is an essential part of career success. You will also learn the steps required to make sure your business doesn’t suffer while you’re away.
Recharge Before You Crash
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As a fitness professional, you are in the relationship business. Just as the food you eat fuels your body for exercise, relationships are the fuel that feeds your business. But growing your business requires more than having strong interpersonal skills with your clients. Your business success is also influenced by your relationships with your colleagues and competitors. For example, cooperative marketing efforts and co-promotion can help your business grow. Also, solid business relationships can help you work through personal and professional challenges.
[subhead] Prioritize
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As the second installment in our new series on leadership development for fitness professionals, this article will show you the value of truly living the life of a fitness professional—and share some ways to ensure that you send the right message both in and out of the workplace.
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Whether you teach one indoor cycling class or provide individual training to 40 clients per week, as a fitness professional and business owner you are a leader in your community. Leaders inspire change in their clients, their colleagues, their employees and their community. By developing your leadership skills?regardless of your role in the fitness industry?you can inspire others to lead as well, and take action to improve the world around you.
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As a fitness professional and manager, you know that your students, clients and staff members rely on you. Your role as a leader in a service industry demands that you nurture and support others and exemplify a healthy lifestyle. To be effective in your role of supporting others, you also need to take time to focus on you and on ways to recharge your batteries.
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As a new business owner, you will need to comply with a number of administrative regulations and federal, state and local laws; for example, you will have to obtain various licenses, permits and insurance policies. Dealing with these requirements can seem overwhelming, but this guide can help you navigate the key tasks you will need…
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The April issue of this column examined the myriad issues that you should consider before deciding on a legal structure for your new or existing business. If you have chosen to incorporate your company, there are several ways to go about it. Each of these options comes with its own price tag and its own advantages and disadvantages.
Hire an Attorney
…
One of the most important decisions you will make as a business owner is how to legally structure your company. Your own assessment of the risks and costs involved, together with guidance from your professional advisers, should determine your corporate structure.
Many personal trainers open their studios as sole proprietorships and then find that as their businesses grow, that st…
What does it mean to have a mission in today’s business environment? You may hear that creating your mission statement is one of the most important things you can do for your business, but if you don’t also know what your values and purpose are, then you may struggle with important business decisions when push comes to shove.
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Environmental awareness and ecological
responsibility are at the forefront of today’s
news. Fitness industry professionals
can follow the examples of the rapidly
growing number of green spas, green
buildings and companies practicing sustainable management policies. You may
be surprised to learn that it does not necessarily
cost more to"keep it green!"
Discover …
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