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Jeff Molander

Jeff Molander is the author of Off the Hook Marketing: How to Make Social Media Sell for You, an adjunct professor of marketing at Loyola UniversityÔÇÖs school of business and a social media keynote speaker. He blogs at www.offthehookblog.com and can be reached at [email protected]

Article Archive

Convert Facebook Fans to Members

November 22, 2011

Turning Facebook fans into club members is easier than you think! After a year of interviewing facility operators and businesses that were experiencing remarkable success using social media, I found the common thread: they’re giving people a reason to do more than just “like” them. The following three steps illustrate how to make it happen for you.

Step 1: Solve People’s Problems

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