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Heidi Smith Luedtke

Heidi Smith Luedtke, PhD, is a personality psychologist and former business development consultant who has coached many clients to achieve their personal goals. She writes about health, business, personal growth and people skills.

Article Archive

Selling Yourself (Without Selling Out)

April 1, 2013

Social media marketing is extremely popular among trainers. Some fitness pros have cultlike followings on Facebook. Others offer workout routines to subscribers through YouTube. Many pros blog about health and fitness topics and tweet inspirational messages to keep clients on track. New York City trainer Amie Hoff, CPT, NASM, admits that she initially resisted using…

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6 Ways to Boost Client Commitment

November 20, 2012

Attracting new clients is an ongoing challenge for fitness and wellness professionals. Keeping clients motivated long-term can be even harder. A client might begin training with a strong intention to lose 40 pounds, run a 10K or reverse her prediabetic condition. But the best intentions may not be enough to sustain exercise interest and intensity over time.

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Slashing for Profit

October 30, 2012

Today, many personal trainers invest their time in several complementary work roles rather than holding a single job. Employment experts call this strategy “slashing,” because people who do it often describe their work roles with slashes in between.

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6 Ways to Renew Client Commitment

October 23, 2012

Attracting new clients is an ongoing challenge for fitness and wellness professionals. Keeping clients motivated long-term can be even harder. A client might begin training with a strong intention to lose 40 pounds, run a 10K or reverse her prediabetic condition. But the best intentions may not be enough to sustain exercise interest and intensity over time.

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