Greg Vaughn
Greg Vaughn
Article Archive
Every fitness and wellness professional wants to build a consistent clientele, and the best pros retain clients for several years. Why do clients keep coming back? How is it that some trainers keep clients only a few months, on average, while others retain the same clients for years?
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It can be a challenge to make sure all of your clients arrive for sessions consistently—and on time. Inevitably in your career, you will deal with clients who frequently reschedule, show up late or don’t show at all.
Many trainers I know are quick to point the finger at disobedient clients and blame transgressions on clients’ lack of motivation.
Selling a service ethically and then backing up that sale with value are critical to the long-term success of any fitness business. Lately, sales systems have flooded the market, claiming to offer the “secrets” to success—all of which can be summed up as “understanding the process that leads to the action of buying.” By understanding why people buy, you will be able to communicate your personal training service more effectively and gain more clients.
Why People Buy
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