Fred Hoffman, MEdFred Hoffman, MEd, holds a master's degree in health education and is the director of international services for the Club & Spa Synergy Group. A consultant and master trainer for companies such as Reebok®, Body Bar®, BOSU®, Beamfit™ and GlidingÔäó, he has traveled to nearly 50 countries on six continents to present at conventions and conduct instructor training. A published author and advisory board member, Fred is the recipient of the 2007 IDEA Fitness Instructor of the Year award, and in 2001 was elected to the International Who's Who of Professionals. Certifications: ACE and ACSM Education provider for: ACE
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What has changed with customer service in the last decade, and certainly in the last five years? The intersection of customer service and technology. Nowadays, clients interact more with devices, apps and platforms than they do with a live person. In many instances, these online interactions make for rapid, efficient service.Read More
Outstanding customer service has always been the number-one way to attract and retain customers, clients and members. In recent years, the notion of great customer service has changed as a result of high expectations from informed consumers. This switch has occurred in large part because people can “connect” with a company easily and quickly through a multitude of channels, both offline and online.Read More
When I began my career as a group exercise instructor 30 years ago, I couldn’t have imagined the industry would be where it is today—an evolving, dynamic profession with boundless potential. Group exercise is diverse and offers unlimited options. However, finding the right job or deciding which direction to take can be overwhelming. This article takes you step by step through how to navigate a career in group exercise.
Passion Leads to Education
Circuit training remains a popular activity, which is not surprising since it provides an integrated and accessible full-body workout. Not only can you combine cardio and strength moves in one class, but you can offer a wide variety of easily modifiable moves, accommodating participants of all abilities.Read More
Sun salutations integrate strength, endurance, flexibility, controlled breathing and mindfulness. This cycle of postures is traditionally used in many yoga classes to warm up the body, as the sequence addresses all major joints and muscle groups while increasing blood flow and circulation. However, it also helps to release stress on the spine and promote relaxation, a perfect combination for a cool–down!Read More
Mobile apps for nutrition, weight loss and fitness put health management into the palms of your clients’ hands, so clients will probably ask you to help them pick the best apps for enabling results. If you plan to recommend good fitness apps to your clients or class participants—or if you already do—you’ll want to consider user-friendliness and whether certain clients will actually use the apps you suggest (see the sidebar).Read More
Measuring your heart rate? Or need a reminder to stay hydrated? There’s a smartphone app for that. Track your run, find healthy recipes or analyze your client’s walking gait? There are apps for that, too!
With innovation and technology in the fitness and wellness industries growing extremely fast, there seems to be a mobile app for everything these days. A recent report found that nearly one-third of U.S. smartphone owners—about 46 million unique users—accessed apps in the fitness and health category in January 2014 (Nielsen 2014).Read More
Step training has been a staple in the fitness industry for a quarter of a century. Although participation started to wane a few years ago, it has resurged thanks in part to the fusion of traditional and newer classes. Whether choreographed, stylized or athletic in nature, step training remains a great form of exercise.Read More
During the past decade, the term functional training has been used to describe programs that mirror everyday activities. Functional exercises are sometimes referred to as multiplanar movements that require coordination of two or more limbs, muscle groups, joints or areas of the body. There is another simpler way to define functional movement: pushing, pulling, bending, twisting, squatting and lunging! Look closely at these gross motor patterns that humans perform daily and you see an easy formula and library of movement patterns for a strength training class.Read More
As IDEA Health & Fitness Association celebrates its 30th anniversary, what better moment could there be to look at step, an activity that revitalized the fitness industry? Launched in 1989 by Reebok, with creator Gin Miller at the helm, step continues to be a popular group exercise activity. The step platform is also a widely used piece of studio equipment.Read More