Donna HutchinsonDonna Hutchinson owns On The Edge Fitness Educators. Based in North Vancouver, British Columbia, she is a fitness business coach and author of How-To Guide to Starting Your Own Personal Training Business. In 2007, she was nominated for the Women of Excellence Award and the Business Person of the Year Award. Find out more at www.edgefit.ca.
If you had only one chance to make a good first impression, you wouldn’t want to blow it by providing potential clients with a subpar initial experience. Yet, a shoddy introduction and a useless tour followed by a hardcore sales pitch are what people sometimes get when they walk into a fitness facility.Read More
When your dream team is happy, their attitudes are positive and they are friendly, open and welcoming. The team members get along and they take time to engage with participants and members.Read More
If the world as we know it were coming to an end and it was your job to find skilled individuals to rebuild society, how would you pick the “right” people? If you chose wisely, they all would flourish; if you chose unwisely, everyone would flounder. When you’re hiring for your organization, use the same careful consideration.Read More
Think of the programs you offer as frosting on a cake. Although a cake is still delicious without frosting, many people would agree it tastes much better with it. The programs you offer enhance the flavor of your business beyond just selling memberships or personal training sessions.Read More
If you’ve been teaching group fitness for a while, you may find yourself stuck in a rut. Maybe you’ve been following the same format, doing similar moves and using familiar music for too long. At some point every instructor goes through a slump—it’s normal. But mundane, routine classes devoid of any wow! factor won’t motivate your steady participants or attract new ones. So try a few simple strategies to take your classes from the ordinary to the extraordinary, and watch the energy level climb.Read More