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Donna Hutchinson

Donna Hutchinson owns On The Edge Fitness Educators. Based in North Vancouver, British Columbia, she is a fitness business coach and author of How-To Guide to Starting Your Own Personal Training Business. In 2007, she was nominated for the Women of Excellence Award and the Business Person of the Year Award. Find out more at www.edgefit.ca.

Article Archive

Team Development: The Perfect Member Experience

November 9, 2012

If you had only one chance to make a good first impression, you wouldn’t want to blow it by providing potential clients with a subpar initial experience. Yet, a shoddy introduction and a useless tour followed by a hardcore sales pitch are what people sometimes get when they walk into a fitness facility.

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Team Development: Refining Your Dream Team

April 5, 2012

Your team is on a winning streak. Then your alarm clock goes off and reality hits you. Your team might not be so dreamy after all.

But your dreams can become reality if you find ways to draft the right people onto your team and then retain them.

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Team Development: Re-Inspire Your Staff

January 30, 2012

When employees feel uninspired, they don’t think about how to improve the systems at their facility. They aren’t interested in sharing their great ideas, and they don’t care about really engaging their clients.

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The Language of Job Postings

November 22, 2010

If the world as we know it were coming to an end and it was your job to find skilled individuals to rebuild society, how would you pick the “right” people? If you chose wisely, they all would flourish; if you chose unwisely, everyone would flounder. When you’re hiring for your organization, use the same careful consideration.

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Brainstorming Fun, New Programs

June 24, 2010

Exciting programs help members stay interested and motivated. The more engaged members are, the greater the likelihood they will remain members in the long term. How do you keep your fitness programming prizewinning? You take advantage of the brain trust—otherwise known as your staff.

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Mining for Program Ideas

April 1, 2010

Think of the programs you offer as frosting on a cake. Although a cake is still delicious without frosting, many people would agree it tastes much better with it. The programs you offer enhance the flavor of your business beyond just selling memberships or personal training sessions.

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From Good to Wow!

February 16, 2010

If you’ve been teaching group fitness for a while, you may find yourself stuck in a rut. Maybe you’ve been following the same format, doing similar moves and using familiar music for too long. At some point every instructor goes through a slump—it’s normal. But mundane, routine classes devoid of any wow! factor won’t motivate your steady participants or attract new ones. So try a few simple strategies to take your classes from the ordinary to the extraordinary, and watch the energy level climb.

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