Skip to content

FREE Webinar Series: 2-Part Breast Cancer Exercise Series featuring Andrea LeonardWatch Now!

FREE Webinar Series: 2-Part Breast Cancer Exercise Series featuring Andrea Leonard Watch Now!

Beverly Hosford, MA

I love anatomy! I have a skeleton named Andy who comes to all of my presentations and workshops with me. He has his own facebook page and you tube channel. "Ask Andy" I work with clients on injury prevention one to one and also small groups. I also do business coaching for fitness professionals to help them find better balance in their business and greater success.

View FitConnect Profile

Article Archive

Raising Rates: Negotiating Deals

September 23, 2016

What would you do with an extra $6,000 a year in earnings? Pay off debt? Go on vacation? Save for a down payment on a home? Raising your session rates by $3 can make this additional money a reality, whether you charge $10 an hour or $125 an hour.

Read More

Raising Rates: Fear is the Real Issue

September 2, 2016

Do you cringe when you think about raising your rates, or do you get excited? Most trainers report a combination of both. Everyone wants to earn more money, but the potential risk can be a roadblock. The main reason fitness professionals don’t raise their rates is fear of loss: “What if I lose clients?”

Read More

Dos and Don’ts of Raising Rates

August 26, 2016

The most important thing to do before increasing your fees is to research your market. Debrae Barensfeld, co-founder of Nitroforce Performance training Studio in Medina, Ohio, notes that certain demographic regions have price ceilings. “Before you choose your new rate, research your area and find out what others are charging.” Demographic region, cost of living, inflation, type of client, and your education and experience all affect pricing.
DOS

Read More

Are Leaders Born or Made?

August 25, 2016

What is a leader in the fitness industry? CEOs and managers are often tagged as leaders, so it’s not just someone who shines on stage and enthusiastically teaches group fitness classes. Where do leaders come from? Are they genetically predisposed to have charisma and influence? Or did they work hard to cultivate those skills?

Read More

Raising Rates

February 17, 2016

What would you do with an extra $6,000 a year in earnings? Pay off debt? Go on vacation? Save for a down payment on a home? Raising your session rates by $3 can make this additional money a reality, whether you charge $10 an hour or $125 an hour.

Read More

How to Teach Posture on a Deeper Level

November 5, 2015

Why is it hard to stay on track while traveling? Start with the distractions. If it’s not a smartphone diverting your attention, it’s a book or laptop, fast food or your travel companion. Distractions are not bad, mind you. They’re simply inevitable.

That’s why it’s so important to shift your priorities. Instead of checking social media and email the next time you sit down on a plane or train, how about tuning in to posture and body awareness?

Read More

10 Steps to Ease Tension on Any Seat, Chair or Bench

November 4, 2015

Why is it hard to stay on track while traveling? Start with the distractions. If it’s not a smartphone diverting your attention, it’s a book or laptop, fast food or your travel companion. Distractions are not bad, mind you. They’re simply inevitable.

That’s why it’s so important to shift your priorities. Instead of checking social media and email the next time you sit down on a plane or train, how about tuning in to posture and body awareness?

Read More

Showing Gratitude During the Holidays

October 22, 2015

Personal training is a very personal business indeed, and it’s all about connecting with your clients. When the winter holidays roll around, gift giving can be tricky. Some clients give their trainers gifts, but you never know who is going to give a gift and who is not. What if people start dropping off presents and you have nothing to give in return? And, if you do want to give your clients gifts, what should you give?

Read More

Fit to Travel

June 19, 2015

Whether we’re vacationing with our family or heading to the 2015 IDEA World Fitness ConventionTM with 12,000 other fitness enthusiasts, it can be challenging to stay fit when we’re on the road. Even the healthiest exercise professionals can get caught off-guard with aches, pains, stress and guilt that prevent us from having fun and functioning at our best.

If travel throws the fittest of us off track, imagine what it does to everyone else.

Read More

Sports Conditioning for Skiers

December 11, 2014

Skiing is a thrilling sport, providing majestic views of the mountains and a vigorous workout. If you haven’t seen the famous Disney cartoon starring Goofy, you must! Go to video.disney.com and type “the art of skiing” into the search box. After you have had a good laugh at Goofy’s antics on the slopes, come back…

Read More

Downhill Skiing: Increase Performance, Prevent Injury and Attract New Clients

October 15, 2014

Skiing is a thrilling sport, providing majestic views of the mountains and a vigorous workout. If you haven’t seen the Disney cartoon starring Goofy, you must! Go to video.disney.com and type “the art of skiing” into the search box. After you have had a good laugh at Goofy’s antics on the slopes, come back here and find out how to create a strong foundation for attracting and training downhill skiers.

Read More