Ashley Ray
Ashley Ray
Article Archive
What’s the first thing people do when they decide to get in shape and join a gym? They turn to social media to ask for recommendations from friends and family, and then they turn to the Internet to do more research on their options.
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If you’ve used the Nike+ Running App, you’ve likely heard the voice of five-time Olympic medal–winning sprinter Sanya Richards-Ross congratulating you for completing a run. Browse the health app section on your smartphone or slap on a wearable device, and you’ll observe the endless opportunities for tracking fitness data and even getting workout inspiration.
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What’s the first thing people do when they decide to get in shape and join a gym? They turn to social media to ask for recommendations from friends and family, and then they turn to the Internet to do more research on their options.
Read More
A picture is worth a thousand words. And on social media, content is king. These two realities alone should be driving you to include more visuals on your social media channels. Visuals are engaging, they tell a story, they make a strong impression, and they convey your brand in a way that words cannot.
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When fitness professionals consider hopping onto social media to market their business, there are obvious channels that come to mind first. Both Facebook and YouTube have over 1 billion users, making it hard to deny the need for a presence on either site.
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Have you noticed more and more videos being shared across social media channels lately? Learn how to harness the power of video so you can market yourself and grow your business.
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Client scheduling is a necessary component of your business. Learn some of the more popular programs and apps to simplify the scheduling process.
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Learn the pros and cons of four popular tools.
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As a personal training business owner, you’ve got a lot on your to-do list. Atop that list is making sure your finances are organized and accounted for. These programs can help you do just that.
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Paper payments are out of favor. Learn about some of the most popular payment programs for trainers and gyms so you can handle transactions seamlessly.
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How many clients did you work with before you realized personal training required a lot more administration than you thought? With scheduling, monitoring progress, planning meals, preparing training programs and keeping track of all of your clients, there’s a lot to be done. Luckily, in this age of “There’s an app for that,” trainer technology is vastly improved. Gone are the days of manila folders, clipboards and record-keeping with pen and paper.
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These days, in order to develop a successful fitness business, it’s important to be as present online as you are offline. However, your schedule is not exactly 9–5, and it doesn’t always involve sitting in front of a computer. Your office is a gym. If you’re sitting, you’re most likely lifting weights or consulting with a client. While many business owners can log on and manage their social accounts while at work, the erratic and hectic schedule of a fitness pro makes this much more difficult.
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Facebook is often used as a means to market products and services. However, updated algorithms have made it much more difficult to spread the word. Learn tips and tricks to make sure your audience gets the message.
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Despite what you may have heard, email marketing is not dead. It is alive and well, and it can be extremely effective in helping your clients keep their fitness—and your brand—top of mind. As of 2013, there were 3.6 billion email accounts (Hubspot 2013), which is why email marketing is used by the biggest names in the business.
You may already have an email list but feel unsure what to do with it, or you may be starting from scratch. Either way, this article will cover how best to use email marketing to grow your business.
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Pros
Cons
Facebook has lots of active users.
Generating good content can be time-consuming.
There are many useful features, like event management, special tabs and the ability to schedule posts.
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The Internet has given consumers one of their most powerful resources: the ability to research a product and poll their friends about it online before making a purchase. Not having a website means that you are potentially missing out on that online search traffic. As a personal training business owner, not only do you need to be online, but you’ve got to present yourself in the best light possible.
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