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Article Archive

Cross Over Into Cross-Promotion

September 9, 2010

Welcome to part five of the “Crash Course in Excellence” with takeaway strategies for managers. This final article of the series explores ways to market and promote new and existing programming options by using the rather new technique of cross-promotion. An often-untapped method of bringing more exposure to programs, cross-promoting relies on current resources, requires virtually no capital investment and reaps instant rewards.

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