Allyssa Ertz
Allyssa Ertz
Article Archive
“I love being able to impact our youth. I love watching these kids grow as athletes and as individuals. They impress me every day with their dedication and enthusiasm.” Sarah Stack, a passionate advocate for youth fitness and empowerment, joined IDEA in July 2021. Her journey in the fitness world has been driven by a…
“I decided that it was time for me to leave Corporate America and do what I love – giving back – so I decided to relaunch my personal training business. I feel this is what I am truly meant to do.” Claire Holston, a Connecticut native with a lifelong passion for athletics, now boasts an…
The fitness industry is ever-evolving, presenting new challenges and opportunities for growth. Professionals in this field must stay ahead by continuously learning and adapting to changes in training techniques, coaching methods, and industry advancements. Recognizing the need for guidance and support in navigating these complexities, IDEA Health & Fitness Association proudly introduces the Fitness Mentor…
“I love bringing people together through fitness. Whether in small group sessions or through my outdoor boot camps, I always find the opportunity for my clients and friends to get to know each other and work together to perform better.” Christian Pizarro’s journey is a unique blend of fitness and storytelling, woven into his very…
Wearable Fit Tech: A Must-Have for Fitness Professionals in 2025 In 2025, wearable fitness technology is one of the hottest trends transforming the fitness industry. Whether you’re a trainer looking to improve your own fitness or guide your clients, understanding the different types of wearable fit tech can elevate your services and enhance client outcomes.…
“I never intended to make fitness my full-time career. My dream was to be a classical musician.” Allison Westfahl’s path into the fitness industry wasn’t planned, but it quickly became the perfect discovery and blend of her passions. As a member of IDEA since 2019, Westfahl has not only found her place in fitness but…
As 2024 draws to a close, we’re excited to bring you a recap of IDEA Personal Trainer Institute Virtual, highlighting powerful sessions from leading experts and THE opening registration for the 2025 IDEA & ACSM Health & Fitness Summit and 2025 IDEA® World Health & Fitness Convention. Whether you’re ready to refine your skills, gain…
“It is my vision to empower every individual to change the trajectory of their health through a holistic approach to wellness that does not rely on willpower. I help my clients gain skills, systems, and daily habits for a sustainable, transformational lifestyle.” For Lida Johnson, empowering individuals to transform their health is more than just…
Lanie Todman If you’ve ever engaged with Lanie Todman, you’ve felt her dynamic enthusiasm and unwavering positivity, leaving a lasting impression of her vibrant and motivating energy. Whether in person or through her fitness social media profile (@thighsandfrenchfries on Instagram), her fearless, positive vibes inspire, encourage, and make you feel accepted. “Fit pros are incredibly…
IDEA® Health & Fitness Association is proud to announce the finalists for the 2024 IDEA Industry Awards sponsored by Herbalife, honoring excellence and leadership in the fitness industry. These awards celebrate individuals whose outstanding contributions have inspired and empowered others to achieve their health and fitness goals. The recipients will be announced during 2024 IDEA®…
IDEA® Health & Fitness Association Director of Events Matt Taylor is celebrating 25 years with the company, a testament to his resilience, integrity, and continuous growth.
Meet four inspiring IDEA members who truly shine: Jolene Swann, Mary Lewis, Chan Gannaway and Elaine Bintz.