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559 Data Deep Dive: Understanding Generational Fitness Journeys

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Approaches to fitness vary dramatically by generation, and these differences (and some similarities) can be informative when seeking to meet current or future fitness needs. For example, Gen Z combines fitness and mindfulness for a holistic approach. At the other end of the spectrum, Boomers are much more tactical, focusing on specific health needs and abilities. This presentation will leverage data from State of Our Health, the largest syndicated fitness and food tracker in the U.S., to explore generational fitness journeys and what these journeys mean for fitness professionals.  

Session 559

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