422 Communication Matters: Smart Marketing, Cueing and Coaching Strategies

One of the most important tools you possess as a personal trainer and business owner is how you communicate with clients. What you say and how you say it—whether in marketing materials, social media posts, during training sessions or via text message—can significantly impact client motivation and compliance. It can also cost you business. Take a deep dive into linguistics to ensure your messages are clear, concise, inclusive and in line with your brand.