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Become A Sponsor

More Than Sponsoring—We Activate Your Brand

March 9-12, 2023 • Alexandria, VA

IDEA Personal Trainer Institute is the event of the year for personal trainers and fitness business owners looking for the tools and strategies they need to take their careers to the next level. It attracts the very best in the industry, future fitness business leaders and sought-after experts who can drive your business to new heights, making it the best place to feature your brand for the exposure you seek.

When you sponsor at IDEA Personal Trainer Institute, your brand is placed in the spotlight with personal trainers who influence millions of consumers’ buying habits each year.

Sponsorships will sell out. Don’t miss your chance to drive your message to those influencers with the power to magnify your company far and wide. Call or email Steve Roth at 858-652-4236 or [email protected] to find out more about how we can get your brand moving.

Download the Sponsor Prospectus

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Become a sponsor

Core Sponsor

20 available
Your sponsorship will include all the entitlements listed below:

Tabletop Package (1) 6’ table, 2 chairs, linen and a wastebasket
Emails 1 pre-event or 1 post-event dedicated attendee email; sent to 700+ fitness professionals
Printed Brochure Ad Half-page event brochure ad; only available through October 10, 2022; digital ads may be added to the digital brochure after this date; printed brochure sent to 4,500+ fitness professionals/digital brochure viewed by 3,000+ fitness professionals
Inclusion on the IDEA Member Perks Page Promote a product or offer a discount on the IDEA Member Perks landing page; available to 12,000+ fitness professionals
IDEA Fitness Journal ad Full-page ad in a 2023 IDEA Fitness Journal publication (a $2,500 value); sent to 12,000+ fitness professionals
Logo Recognition in IDEA Member Insights Newsletter Company logo recognition in the May IDEA Member Insights Newsletter footer; sent to 10,000+ fitness professionals
Email Logo Recognition Company logo recognition in event email footer; sent to 700+ fitness professionals
Conference Guide Logo Recognition Company logo recognition in the conference guide; given to 700+ fitness professionals
Event Website Logo Recognition Company logo with hyperlink on the event website; viewed by 22,000+ fitness professionals
Offer Coupons Offer an event coupon for attendees (discounts or giveaways)
Raffle Prize Offer an attendee raffle prize
Event Registrations 2 event registrations (a $1,098 value)

Additional Sponsorship Opportunities

Enhance the attendee experience and expand your reach with these additional opportunities:

Sponsored Lunch Seminar  Friday or Saturday
1 Hour each

2 available
  • Conduct a lunch seminar/panel for attendees on a mutually agreed-upon topic. This would include a time slot for a speaker/panelists while attendees eat lunch (boxed lunch included in sponsorship).
Hydration Sponsor
  • Supply your product (beverage only) in each session room for all event days.
  • Sponsor responsible for shipping product and distribution of product. Corkage fees will apply.
Refuel Sponsor
  • Supply your product (food only) in each session room for all event days.
  • Sponsor responsible for shipping product and distribution of product. Corkage fees will apply.
Sponsored Morning Workout (2) Friday and (2) Saturday
45 Minutes each
  • Lead attendees in a workout of your choice, with your presenter(s).
  • Tabletop package during load-in, workout and load-out. Table located in the sponsor marketplace and can be used for networking or handing out marketing material. (Tabletop hours: 6:30–8:15am on the day of your workout only).
Sponsored Lunch Workout
(2) Friday and (2) Saturday
45 Minutes each
  • Lead attendees in a workout of your choice with your presenter(s).
  • Tabletop package during load-in, workout and load-out. Table located in the sponsor marketplace and can be used for networking or handing out marketing material. (Tabletop hours: 12:15–2:00pm on the day of your workout only).
Attendee Bag Sponsor
  • Logo added to the co-branded attendee bag distributed at attendee registration on-site (IDEA to provide bag).
Name Badge Lanyards
  • Customize the official meeting lanyards with your company logo (sponsor to print and provide).

Product Placement

Morning Coffee Break Product Placement
  • Offer your company’s food or beverage product.
  • Place branding around the event space during the function (provide and work with IDEA on what’s approved in the location).
Networking Happy Hour Product Placement
  • Offer your company’s food or beverage product.
  • Place branding around the event space during the function (provide and work with IDEA on what’s approved in the location).
Apparel Sponsor (Staff Uniforms)
  • Provide IDEA staff with pants, shirts and jackets to be worn at all times while working (20 units).
  • Pop-up store in registration area (optional).
Support Staff T-Shirt Sponsor
  • Provide IDEA support staff with co-branded t-shirts to be worn at all times while working (100 units).
Attendee Welcome Bag Product Placement
  • Provide your company’s product (no marketing inserts) in the attendee welcome bag (700 units).

Interested in Sponsorship?

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IDEA Health & Fitness Association does not sell or rent its mailing list to telemarketers or mailing list brokers (which is in line with its privacy policy). Any offer you receive to purchase a mailing list that does not come directly from IDEA is either fraudulent or unauthorized and in violation of law. If you receive any such solicitations, please forward to [email protected]