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216 Explode Your Business With the Longevity Economy

Older adults are the greatest and fastest-growing age group on the planet and the most educated and affluent older adult population in history. It makes perfect business sense to focus on this lucrative market. In this session, we’ll clarify the definition of this population and its subgroups. Then, we’ll identify the pitfalls personal trainers and gyms should avoid when interacting with them, detail specific and effective marketing and programming strategies and develop a game plan for successfully engaging this group.

Session 216

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