Protein: How Much Is Too Much?
Protein is the latest item to be given the health halo effect, a phenomenon that leads people to overestimate the healthfulness of a food based on one quality. With customers convinced that protein-rich foods will help them lose weight, boost energy or bulk up (Nassauer 2013), food manufacturers have capitalized on the halo effect by creating new products to meet the demand. While protein is essential to life and good health, most Americans get plenty without adding protein-packed snacks.
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