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Friends of FAI: Save $20!

Join FAI at the PERSONAL TRAINING EVENT OF THE YEAR! Learn everything you need to know to sharpen your skills, stay ahead of the competition and increase your earning potential at 2023 IDEA Personal Trainer Institute in Alexandria, VA, March 9–12, 2023.

FAI professionals get an exclusive discount of $20 Off a full registration. Use code 2023FAIPTI at checkout.

Don’t miss this session by Cody Sipe, PhD, plus 85 more

  • Business & Professional Development

216 Explode Your Business With the Longevity Economy

February 10, 2023 8:15am • Session 216 • Lecture

Presented by Cody Sipe, PhD

Older adults are the greatest and fastest-growing age group on the planet and the most educated and affluent older adult population in history. It makes perfect business sense to focus on this lucrative market. In this session, we’ll clarify the definition of this population and its subgroups. Then, we'll identify the pitfalls personal trainers and gyms should avoid when interacting with them, detail specific and effective marketing and programming strategies and develop a game plan for successfully engaging this group.

Additionally, Get FAS-certified at this Pre-Event Intensive

(Additional fee required)

FAI

Specific Populations

101 Functional Aging Specialist Certification Course

March 9, 2023 9:00am • Session 101 • Workshop

Presented by Cody Sipe, PhD

  • Pricing Member Non-member
  • Before 2/10/2023
    Early-bird
    $269 $289
  • Regular $289 $309

Specific Populations

101 Functional Aging Specialist Certification Course

March 9, 2023 9:00am • Session 101 • Workshop

Presented by Cody Sipe, PhD

The rapid growth of the aging population (age 50+) presents unprecedented opportunity for the fitness professional who understands how to train these clients effectively. This comprehensive and innovative certification program is just what you need to become an expert in functional fitness for mature adults.

Boomers and aging adults come to you for your expertise. This interactive workshop will give you the tools and teach you the skills necessary to implement functional training techniques, strategies and movements that are important to your aging clientele. Also, learn to conduct meaningful functional assessments and develop effective exercise programs. Whether you conduct private trainings, small-group trainings or group fitness classes, the techniques learned in this valuable certification will serve you and your clients for years to come.

Participants will get full access to all of the online education modules (14+ hours of video, manuals, audio files), several of which will need to be completed prior to the workshop. This certification also requires participants to complete an online exam. And as an added bonus, this course now includes a 5-hour business component where you will learn how to market, sell and attract more clients, and how to leverage this credential in the marketplace.

1-hour lunch on your own

Additional Fee Required