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Exhibitor FAQs

Expo Frequently Asked Questions

What comes with my booth?
  • 8’ high black back wall drape
  • 3’ high black side rail drape
  • (1) 6’x30” black skirted table
  • (2) contour chairs
  • (1) wastebasket
  • (1) 7”x44” ID sign.
What are the set-up days, show-dates, and dismantle dates?

Exhibit Show Schedule

Tuesday, June 25, 2019 Exhibitor Move-in 8:00 am - 5:00 pm
Wednesday, June 26, 2019 Exhibitor Move-in 8:00 am - 5:00 pm
Thursday, June 27, 2019 Exhibitor Move-in 8:00 am - 5:00 pm
Friday, June 28, 2019 Influencer Access 11:00 am - 11:30 am
Show Hours 11:30 am - 7:00 pm
Unopposed by Sessions (busiest time) 11:30 am - 2:30 pm; 5:40 pm - 7:00 pm
Saturday, June 29, 2019 Show Hours 11:00 am - 7:00 pm
Unopposed by Sessions (busiest time) 11:30 am - 2:30 pm; 5:40 pm - 7:00 pm
Exhibitor Move-out 7:00 pm - 10:00 pm
Sunday, June 30, 2019 Exhibitor Move-out 8:00 am - 5:00 pm
Monday, July 1, 2019 Exhibitor Move-out 8:00 am - 12:00 pm


- Exhibits may not be dismantled prior to 7:00 pm on Saturday, June 29, 2019.
- All exhibits must be dismantled and removed by Monday, July 1, 2019 at 12pm.

Are the show days shortened for 2019?

Yes, we moved to a two-day exhibit hall this year – Friday and Saturday, June 28-29. We added more open hours to the expo hall, and we added more unopposed hours to the schedule (time attendees aren’t in sessions). So, there will still be the same number of hours for attendees to visit your booth – just better organized. This way, it maximizes your investment by cutting down on some external costs like hotel room nights, and staff costs.

How does lead scanning work through the IDEA Fitness Events App?
How do I accept Purchases?
Do I need a tax permit for selling?

The state of California mandates that all exhibitors who are selling merchandise in California hold a seller’s permit. You can do so by either applying for a temporary seller's permit, or add the location of our event to your already existing state of California seller's permit. More information is below for each situation:

For more information about obtaining a temporary seller's permit, please go here: Temporary Seller's Permit

If you have an existing seller's permit for the state of California, please add the event location to your permit, which is:

Anaheim Convention Center – Hall D – 800 W Katella Ave, Anaheim, CA 92802

For Show Management to ensure everyone is compliant, please complete this form and return to [email protected] no later than June 3, 2019: Return This Form

Am I allowed to sample nutrition products from my booth?

Yes, you are allowed to sample your products without any corkage.

Certain health requirements must be met in order for you to sample food or beverage products at the IDEA World Convention. The forms that must be filled out and returned can be found here.

NOTE: If you will be handling food or beverages at all (IE taking the items out of their original wrapping), you need a hand washing station.

My product must be refrigerated upon arrival. What are my options?
Can I order ice for my booth before I arrive onsite?

Yes, you can. Ice is $25 for a 20lb bag and $10 for a 10lb bag. Please use the last page of the exhibitor menu to order. Contact Kenyetta Suggars by email.

How much product should I bring with me to the show?

In 2019, we’re expecting around 14,000 fitness professionals to visit the Expo. Review the busiest expo hours above when planning for the largest crowds. Also, typically, Saturday brings more consumers than Friday, since this show is open to the public. Please keep in mind the shipping and material handling fees. Full details on material handling and shipping options can be found in the exhibitor kit.

Is there a flat rate for apparel material handling?

Yes. If your Exhibit Materials are strictly clothing, a special material handling rate will apply. Materials will be unloaded from inbound trucks and delivered to the exhibitor’s booth. At the close of the show, the materials will be picked up from the exhibitor’s booth, taken to the loading dock and loaded on the outgoing truck. There will be a roundtrip flat rate charge of $475.00 per each 10’X10’ space occupied.

Where do I store everything during the show? Is there a cost to do that?
What are the union regulations?
How do I market my product/service pre, during, and post event to event attendees?

IDEA has many options to assist with your pre, during and post marketing efforts. Please contact your Brand Strategist for more details.

How do I engage attendees at the event from my booth?

Our attendees are there to shop and learn, so be sure to offer onsite discounts on your products/services. The most successful booths are interactive, drawing attendees into their booth to try out their product, taste their samples, or learn about their services, first-hand.

What are the Wi-Fi Options?

There are a few wi-fi options onsite at the Anaheim Convention Center. They are listed in the exhibitor kit and can also be found here. For questions regarding wireless services or any of the other wired Internet and telephone services they provide, please call Smart City at (888) 446-6911 or email them [email protected]

Is conference registration included in my booth purchase?

Conference registration is not included in your booth purchase. Your company will receive 2 total stand-by tickets onsite, which will allow you into 2 total conference sessions on a stand-by basis (IE: you are allowed in if the session isn’t sold out). If you’d like to purchase a full conference registration, you can do so here

Is there an exhibitor badge I can post on my website showing I'm exhibiting?

Yes, you can get the exhibitor logo here.

What hotels are within the IDEA World Convention room block?

We have several different room blocks for the IDEA World Convention. You can find more information on those room blocks by clicking here.

Is there a Coupon Program to offer deals to attendees?

There is no longer a coupon program. But, there are plenty other ways to drive traffic to your booth. Please contact your Brand Strategist for more information on how to do that!

Is an electrical connection included in my booth?

It is not included in the price of your booth, but you may order it through the exhibitor kit online, or return this form to [email protected]

How do I maximize my trade show investment?

Planning your trade show marketing should start with objectives. So, before arriving onsite, during all of your pre-event planning and preparations, determine what those objectives are and then put into place a system to quantify and measure the results.

Tips to Maximize Your Investment:

Pre-show: Pre-show marketing is a part of every successful trade show campaign. Never assume customers or prospects that are attending the trade show you’re marketing at will simply stop by. You must implement your pre-show marketing plan well in advance.

Build buzz via your social media channels, add information to your website about the upcoming trade show, send personalized emails to invite current customers and attract prospects to your booth, utilize pre-event sponsorships allowing promotion via the hosts’ marketing channels (email, event app posts, daily e-newsletter ads), include a special incentive: exclusive prize raffle for visitors, giveaway every day for those who provide you with their contact information, etc.

During-Show: Stand apart from other businesses next to you. According to the Center for Exhibition Industry Research (CEIR), the average visitor to a trade show booth is 5-15 minutes. That’s not much time to make a lasting impression or to close a sale before the person walks down to your competitor’s booth. So, have a high impact trade show display and lead generation tools in place like: scheduled demonstrations, contests, and raffle/drawings.

Select People who represent the company well to manage your booth:

-Someone who is experienced with trade shows

-Someone who is engaging and inviting (people matter most - dynamic booth staff is a must)

- Choose the people who know your product or service inside and out and know your event goals the best

Post-Show: Follow-up: Part of your planning before the show should be putting together a strategy for following up with your leads from the trade show

Determine the staff and a process for following up with everyone immediately after the trade show instead of letting the connection go cold without follow up for weeks or months. Making follow up a priority can pay off and cover the trade show investment with increased lead conversion and sales.

Do you have any examples of client success stories?