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Home » Fitness Articles

Health and Fitness Articles

Welcome to the new searchable IDEA Article Library! This vast collection of health and fitness articles from IDEA's award-winning publications gives you instant access to every topic we've covered since 2000.

Not an IDEA member yet? Get full access to over 6,000 professional articles with the latest research, sample classes, statistics, program designs and more.
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How to Host a Profitable Educational Workshop

by Mary Bratcher, MA
Hosting an educational workshop is an excellent way to raise your profile as an expert in a health and fitness specialty while providing a great additional revenue stream for your business. The teaching experience can also help you refine your theoretical and practical skills while providing attendees with valuable knowledge and information.

The Anatomy of a Successful Client Testimonial

by Megan Senger
Customer testimonials can be fantastic tools for driving new business to your door. But boring, photo-free client comments buried deep inside your website are unlikely to do the trick. To quickly capture the imagination (and training dollars) of the masses, it is critical to breathe life into client success stories. So what makes some testimonials tedious and others terrific? Follow these four steps to avoid the mistakes of time-wasting customer snooze stories. Bring your facility’s testimonials back from the brink—and attract new-member dollars to your door.

Social Media Success: Measuring Your Return on Investment

by Melissa Spraul
While social media continues to grow as a marketing tool, people often struggle to find the most effective ways to use it to generate business. One question facing companies large and small is this: How do you measure social media success? Which data provide the most accurate and effective overview of your online presence? What tools can show whether you are getting the best return on your social media investment? Identifying Your Metrics

Building a Successful and Sustainable Boot Camp Business

by Cat Smiley
Running a successful business is much like being an athlete. You’ve got to attack the task with dedication, commitment, passion, integrity and respect for the road ahead and the people who are part of it. Just as you keep clients by training them to run faster and jump higher, you’ll build a long-lasting boot camp by starting out great and just getting better.

Five Components of Business Greatness

by Troy Fontana
Have you ever heard the saying, “Greatness is by design not by chance”? Think about the organizations and people you admire. Are their successes derived from chance, or did they spend time intricately creating what they believed greatness to be? Most likely, the latter is true.

A Magical, Musical Bike Tour

by Martica Heaner, MA, MEd
Group Ex Skills & Drills: Give your cycling class a rhythmic experience worth riding.

Getting Away From Fast Food

There’s a common misconception that fast food costs less than food prepared at home. That’s partly because of massive corporate marketing budgets and campaigns from food companies that influence our thinking. Actually, cooking food at home costs less per person than the typical $5.00–$7.00 fast-food “value” meal.

Promoting His Professionalism

by April Durrett
IDEA FitnessConnect: This former army specialist uses IDEA FitnessConnect to stand out.
After serving in the United States Army as a medical specialist, Stephen Landrum transitioned to the civilian world of personal training. As owner, manager and personal trainer of Hard Corps in East Ridge, Tennessee, he uses his experience working with a wide variety of people in the army to serve his clients better. “The most important thing that I learned then, and have continued to prove since, is that no one is beyond help,” he says.

The Happiness Differential

by Peter Davis, CEO, Kathie Davis
In March 2011, we gathered the IDEA staff to participate in an off-site team retreat that helped us dramatically reshape the cultural blueprint for our company. We went into the daylong meeting as a competent and confident team of co-workers and colleagues; 15 months later, we proudly call ourselves a Tribe. There is a subtle yet powerful difference between the two. Where the former was a collection of people who happened to work together, the latter is a family whose ties are intertwined and whose individual successes become shared achievements.

IDEA Personal Trainer Institute™ Fun and Educational for All

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