Pre-Event Intensives

4-hour course

Additional Fee Applies

Accept no compromises. Between power and conditioning. Between strength and flexibility. Between being an athlete and looking like one. Enter the kettlebell—the only training tool able to deliver all aspects of extreme fitness with no compromises. No-one knows how to wield this tool better than StrongFirst, the kettlebell, ground zero.

Taking the Kettlebell 101 workshop is like walking into the pages of Pavel’s ground-breaking book Kettlebell Simple & Sinister.

You will learn:

• The kettlebell exercises that deliver great gains while having the steepest learning curve
• The Swing—build a back of steel, sprinter’s glutes, fighter’s conditioning, and a blue-collar grip
• The Get-up—forge resilient shoulders and bullet-proof abs
• The Goblet Squat—develop a killer blend of strength and flexibility
• Kettlebell safety and other boring stuff that pros swear by and amateurs ignore at their own risk
• Insider strategies for long term sustainable training to reach your goals
• Pavel’s “Alt-S&S” programming—totally in line with the book, yet with unique wrinkles
• The day after the workshop you will be able to hit the ground running towards your goals

All participants will receive an IDEA Certificate of Completion.

8-hour course (1-hour lunch on your own)

Additional Fee Applies

Combine the two Kettlebell master classes for a full-day immersive experience! Save $29 by combining both workshops.

See Pre-event Intensives 100 and 111 for full descriptions.

All participants will receive an IDEA Certificate of Completion.

8-hour course (1-hour lunch on your own)

Additional Fee Applies

The interest in brain health and cognitive fitness is increasing rapidly due, in large part, to the growth of the older adult population. This workshop is designed to teach allied health and fitness professionals how to develop safe and effective programs that improve brain health and cognitive fitness for middle-aged and older adults. We will review the scientific evidence regarding which lifestyle behaviors contribute to a healthy brain and which types of exercise strategies have been shown to improve brain health and cognition. We will spend time learning and practicing a number of fun and engaging brain fitness exercises and programming strategies that can be used with a wide variety of clientele in both 1-1, small group and large group settings.

All participants will receive an IDEA Certificate of Completion.

8-hour course (1-hour lunch on your own)

Additional Fee Applies

Pilates has become increasingly popular among recreational, amateur, and professional athletes to improve sports performance. In this workshop you will learn how Pilates is effective for reprogramming muscle imbalances, correcting faulty movement patterns, improving movement efficiency, combating sport-induced overuse, and recovering from hard training days. Experience progressive exercises, strategies, and training plans for working with clients in a wide variety of sports endeavors from running, swimming, biking, and reactive sports such as tennis, pickleball, football, and artistic sports. In this intensive workshop, you will learn the key principles for working with each population, when and how to add new exercises, and how Pilates fits into their larger training goals. No previous Pilates experience is needed.

All participants will receive an IDEA Certificate of Completion.

8-hour course (1-hour lunch on your own)

Additional Fee Applies

This workshop is designed to teach allied health and fitness professionals how to develop safe and effective functional exercise programs for older adults of varying abilities and conditions through the use of the Functional Aging Training Model™ (FATM). The FATM was developed as a combination of the most compelling research evidence, decades of experience training older adults and the novel application of key theoretical constructs. Ultimately, attendees will be able create safe and effective exercise programs for older adults, based on individualized assessment data, across the six functional domains and eight functional levels.

All participants will receive an IDEA Certificate of Completion.

9-hour course (1-hour lunch on your own)

Additional Fee Applies

Unleash the power of Authenticity and learn to #RideRight with Schwinn - the industry’s most up-to-date, respected and progressive indoor cycling instructor training course. Get the tools you need to become a successful and sought-after instructor on any brand of bike in one power-packed day. This critically acclaimed certification, based on the proprietary Schwinn® Cycling Coach’s Pyramid™, allows you to work smart, connect to the masses, get results for your riders, and shine bright in the studio.

This course also covers proper bike fit, cycling science, class design, music, communication skills and motivation techniques.

Takeaways include:

• Power Music® Schwinn® Cycling Signature Music
• Seven complete class design plans
• A comprehensive manual and Certificate of Completion post event

All participants will receive an IDEA Certificate of Completion.

8-hour course (1-hour lunch on your own)

Additional Fee Applies

During this event, you'll have the opportunity to learn from Alwyn & Rachel Cosgrove, who will teach you their exact operational systems for running one of the top ten gyms in the United States (as voted by Men's Health Magazine) and one of the longest-running personal training gyms. If you are looking to build a business that is designed to last for years and become a legacy business, there is nobody else you'll want to learn from.

You'll learn how to:

• Market to attract the ideal clients for your business.
• Learn the sales system that will get you an EXTRA TEN ANNUAL clients.
• Have them so thrilled with their results that they leave 5-star reviews.
• Become an amazing referral source for you.
• Plus, we'll teach you about the systems to have in place so you don't have to be the one personally training them to build a bulletproof, scalable business.

All participants will receive an IDEA Certificate of Completion.

4-hour course

Additional Fee Applies

This four-hour skill-building workshop takes the latest research on the links between exercise and mental health and translates it into tools you can incorporate into your fitness training today. From motivation and behavior change, to specific recommendations you can make to elevate mental well-being, you can enhance your physical fitness training by recognizing and harnessing the links between mind and body.

All participants will receive an IDEA Certificate of Completion.

4-hour course

Additional Fee Applies

Once you have reached the impressive yet realistic “Timeless Simple” standard, you have choices to make. Stay on a monastic diet of swings and get-ups, slowly chipping away at “Sinister.” Or try something “same but different”: the snatch plus the clean and military press, the classic Rite of Passage.

The Snatch is “the Tsar of the kettlebell lifts.” Thanks to more muscles working and twice the distance travelled, it accomplishes even more than the esteemed swing. Achieve total body explosive power, ruthless conditioning, and a vice-like grip. Burn fat like never before. All with a lighter kettlebell—save space in your home, car trunk, or deployment kit.

Once we have taught you the skills with our usual attention to detail, we will send you off to succeed with a Strong Endurance™ snatch plan.

The one-arm Clean-and-Press will rival any other pressing exercise when it comes to shoulder strength and muscular development. It is untouchable when it comes to shoulder health, thanks to its ergonomic perfection.

The military press comes equipped with the “Rite of Passage” type programming—possibly the most reliable progression ever.

Three versions of the ROP—“Jurassic,” “907 Hypertrophy,” and “Heavy”—will keep you gaining for a long time.

Kettlebell 201 ROP sets high goals—and gives you the skills and the roadmap to reach them.

Do you have what it takes?

All participants will receive an IDEA Certificate of Completion.